Here's an outline of our creative development process. It's not
rocket science, just a system built on time-tested elements from
direct response, catalog, print, television, radio, outdoor, and
direct mail. All adapted and mixed into the business of web site
development.
It works.
Account Planning Process
How The Process Unfolds
- Set the strategy with client interviews
- Peg the client's creative tolerance level
- Bracket competitors' sites
- Stake out the copy platform & POV
- Fuel the creative team with strategic direction
- Map out the Bill of Materials - B.O.M.
- Add functionality at key contact points
- Push the graphics edge
- Nod at security
- Watch download times
- Know the browser quirks
- Work the B.O.M. with client input
- Focus on hard objectives
- Hit deadlines
- Nudge the graphic edge again
- Integrate with client's advertising
- Train client's staff if need be
- Work the review cycle
- Backup and archive
- Project the site's refreshment point
- Host the site
- Implement and test pages
- Nail down security tests
- Predict maintenance schedule
- Change and tweak
- Review cycle
- Final check
- First light
- Activate the WebPR plan
- Concept the site's second generation
Ready to begin? Then mailto:elders@zilker.net
