Village Elders Creative Brief

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Client/Agency Creative Brief

Client:
Product:
Account Manager:
Job Number:
Job Title:
Date Opened:

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0. What is the site's personality? Describe the Work-and-Reward spectrum.

1. Who are you trying to reach with a Home Page? Describe the target audience.

2. Why & When will the target visit the Web site? Explain how the Internet adds value.

3. What are the hard/soft objectives of this project? Describe the results we're after.

4. How does the site compare to competitors'? Don't sell; just tell it like it is.

5. Where else is the communication going to run? Discuss traditional media integration.

6. What Web sites will you promote to or negotiate cross links with? Spell out Web relations.

7. When is a realistic deadline for solutions? Realistic dates for:

Creative Brief	Roadmap/BOM	Copy Platform	Screen Layout	Test Home Page
____________	____________	____________	____________	____________

8. How Much is allocated to this project? Detail the budget.

9. Describe the B.O.M.. What "raw materials" are required to construct the site?

10. Secure transactions? Describe the backend process. What happens?

11. Whatever else is pertinent? List important things that don't fit.