"Here, let me show you how it'll work."
Roadmaps are interesting part of the development process. Part
editorial roadmap. Part programming flow chart. Part strategic
tool. Part motivational device. Part traffic control mechanism.
Part fun. Part art, in and of themselves.
Our whole development process usually begins with a pencil sketch
roadmap. Among other things, roadmaps help us:
- articulate the strategy
- map the objectives
- drive the copy platform
- set the graphics scope
- define navigation tools
- shape the development plan
- organize the "materials-in" B.O.M.
- allow intrigue to enter the equation
- lay out an evaluation plan
- visualize the site's refreshment point
With a roadmap in one hand, and estimate in the other, things
start to happen. Rich content, programming elegance, creative
that both works and rewards, and intuitive navigation that is
both durable and has rhythm. Plus opportunities for animation,
sound, & imagry that are additive and support the content, not
programming tricks.
Here's our roadmap.
